63% of Australians and over 80% of the English have had a weird flatmate experience.
Online research findings
Recently we conducted surveys on both realestate.com.au & propertyfinder.com to uncover the truth about weird flatmates. The results were surprising, entertaining, and scary. You wouldn’t believe what some flatmates get up to! Since consumers were so engaged by the topic, we decided to launch an international viral campaign across our Australian, UK and NZ sites.
Viral campaign
Today we are launching the campaign with a video clip created specifically for the internet, which features a most unusual flatmate. This cutting edge, comical clip will have people laughing all the way around the globe and leave you wondering what your flatmates get up to when you’re not around. 
The ad will appear on a number of external sites, including myspace.com, zooweekly.com.au and lycos.co.uk (to maximize the viral uptake of the clip), as well as on key channels on ninemsn.com.au. We will also promote the clip on our own sites (www.realestate.com.au, www.propertyfinder.com, www.allrealestate.co.nz) and in newsletters.
weirdflatmate.com
To encourage consumer engagement with the video clip and our brands, we have sponsored a dedicated website - www.weirdflatmate.com. Flatmates around the world will be able to share their own flatmate stories via a blog on the site. In addition they can download the clip, review the survey findings in detail, read interesting flatmate stories, and respond to weekly polls. It’s fascinating reading!
