A ZenithOptimedia report just released predicts that online ad spend will pass outdoor advertising in 2007 and will pass come close to passing radio advertising in 2008.
ZenithOptimedia is also predicting that online advertising will attract 6.5% of all adspend in 2008 - an increase of 2% from 2005.
See the full press release at http://www.zenithoptimedia.com/about/news/pdf/Adspend%20April%202006.pdf
Figures released on Monday show that there is a continued migration of advertising expenditure from traditional media to the online world. Over the last 12 months, the total UK advertising industry grew by only 2.1% to GBP 15.86 billion in 2005.
Online was the big winner with a whopping 73% increase in online advertising expenditure over 2004 numbers. In 2005, they estimate that GBP 1.13 billion was spent online with classified advertising receiving GBP 748 million and display advertising receiving GBP 383 million.
Online advertising growth seriouosly outstripped all other media with the next fastest growing medium being outdoor advertising that grew at only 5.8%. While the big loser was advertising on radio which shrank by 4.5% over the same period.
Overall, online accounted for about 7% of the GBP 15.9 billion UK advertising industry. This is up from just over 4% in 2004. The overall market grew by only 2.1 percent.
For more information see http://www.adassoc.org.uk/News_Release_170306.pdf
A Google sponsored study by TNS has revealed that UK internet users spend an average of 164 minutes per day or 41 days per year online compared to TV where users spend an average of 148 minutes per day or 38 days per year.
Given this increase in usage of the internet, it is not surprising that sites like www.propertyfinder.com are experiencing record visits. In February, 1.2 million people visited the site, the largest readership in any one month.
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