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Online Adspend in the Fast Lane and Set to Pass Outdoor and Radio Advertising

A ZenithOptimedia report just released predicts that online ad spend will pass outdoor advertising in 2007 and will pass come close to passing radio advertising in 2008.

ZenithOptimedia is also predicting that online advertising will attract 6.5% of all adspend in 2008 - an increase of 2% from 2005.

See the full press release at http://www.zenithoptimedia.com/about/news/pdf/Adspend%20April%202006.pdf

Posted by Simon on April 11, 2006 07:42 AM |

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