Asda to Trial House Sales - Will it Work?
It is reported that Asda is looking to move into property selling. They are looking to under cut the high street estate agents by leveraging their supermarkets to advertise properties and call centres to help sell the properties.
Touch screens are to be installed in Asda stores and customers will be able to browse properties for sale in their area while picking up a pint of milk. If the potential purchaser sees a property that they like, they can register their interest via the terminal. The call centre staff will process these requests and arrange a viewing and hopefully a sale.
See the article at TimesOnline (http://business.timesonline.co.uk/article/0,,9074-2154056,00.html)
Now having read that article it makes me wonder if there is really any chance of success. I am not 100% convinced that just because there are visitors to a grocery store that this will necessarily translate to house sales. I think there will be a novelty factor involved but it is probably unlikely to generate a truly long term term new estate agency business.
When you spend some time in a supermarket, most people are there on a mission - get the milk, buy some fruit, etc - and are not there with massive time to spare. This is very different to sitting down in front of a computer and surfing the internet for a house.

www.realestate.com.au was involved in a trial of a bank of TV monitors in a Westfield shopping centre in Sydney. It was a high traffic zone but the reality was that people were not interested. The monitors have long since been removed and what emerged was a business in which interactive displays were placed in the high street office windows of agents. Now these work!
Time will tell and it will be an interesting experiment to watch.

