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More time spent on the internet than watching TV

A Google sponsored study by TNS has revealed that UK internet users spend an average of 164 minutes per day or 41 days per year online compared to TV where users spend an average of 148 minutes per day or 38 days per year.

Given this increase in usage of the internet, it is not surprising that sites like www.propertyfinder.com are experiencing record visits.  In February, 1.2 million people visited the site, the largest readership in any one month.

Of the 1,030 people surveyed, 66% said that they had increased their usage of the internet over the last 12 months.

What is interesting is that the survey found that men are spending longer on line than women with men spending an average of 172 minutes per day versus woman who spend an average of 156 minutes per day.

One of the most popular activites online is shopping.   The survey found that internet users now spend an average of 446 pounds online each year. 

Unsurprisingly, it is users within the Greater London area that spent the most time online with an avearege of 183 minutes per month closely followed by the Scots with an average of 181 minutes per month.  Internet users in the Greater London area also spent more online averaging 517 pounds per internet user per year.

Here is an article from the Guardian on the Google survey http://business.guardian.co.uk/story/0,,1726126,00.html 

Posted by Simon on March 12, 2006 09:13 AM |

Comments

Congratulations on a great web site. I am a new computer user and finding you was like coming home. Continued success.

Posted by: Neal Majong | August 29, 2006 10:18 PM

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