CEO Corner

Between October last year and May this year, propertyfinder.com (realestate.com.au's UK site) has out grown all major competitors. 

According to independent site measurement company comScore, propertyfinder.com grew by 88% over the period, more than double the growth of fish4homes and rightmove.

Most interesting was the decline in traffic suffered by primelocation over the same period.  According to comScore, primelocation's traffic decreased by 2% between October 2005 and May 2006.  It does make you wonder whether if the 48 million pound purchase price paid by DMGT for primelocation was a tad over enthusiastic.

The even better news is that we know that propertyfinder's traffic in June and July this year was significantly more than May - the source of these numbers. We will update you on the growth as the new comScore numbers are released.

Posted by Simon at 05:33 PM | Permalink | Comments (6)

Back in December last year we were reading headlines of how primelocation was being sold for £48m and how they were the next big thing.

If a week is a long time in football then 8 months is a very long time in the life of a property portal site.

According to independent media analyst, ComScore, since October 2005 propertyfinder has under gone a massive 95% growth in visitors to the site while primelocation has achieved a miserly 22% growth.

Given some agents may pay two or three times the cost to advertise on primelocation than on propertyfinder, it is clear which site drives the agent's advertising spend further.

These figures are produced by the independent media monitor ComScore and only show UK visitors to the sites. In the same period there were an additional 100,000 international visitors to the propertyfinder site.

Posted by Simon at 04:52 AM | Permalink | Comments (0)

May was a recrod traffic month for propertyfinder.com and for every other site in the The REA Group.

These sites include realestate.com.au, the leadering residential site in Australia, allrealestate.co.nz the second placed residential site in New Zealand, realcommercial.com.au the leading commercial site in Australia and propertylook.com.au and .co.nz, the second place commercial site in Australia and New Zealand.

In total around 4.6 million people visited at least one of the sites.

Source: Omniture (propertyfinder.com), Nielsen//NetRatings (all other sites)

Posted by Simon at 12:36 PM | Permalink | Comments (6)