A tale of two property portals - propertyfinder.com versus primelocation.com
Back in December last year we were reading headlines of how primelocation was being sold for £48m and how they were the next big thing.
If a week is a long time in football then 8 months is a very long time in the life of a property portal site.
According to independent media analyst, ComScore, since October 2005 propertyfinder has under gone a massive 95% growth in visitors to the site while primelocation has achieved a miserly 22% growth.
Given some agents may pay two or three times the cost to advertise on primelocation than on propertyfinder, it is clear which site drives the agent's advertising spend further.
These figures are produced by the independent media monitor ComScore and only show UK visitors to the sites. In the same period there were an additional 100,000 international visitors to the propertyfinder site.
