Record traffic to propertyfinder.com and sister sites
May was a recrod traffic month for propertyfinder.com and for every other site in the The REA Group.
These sites include realestate.com.au, the leadering residential site in Australia, allrealestate.co.nz the second placed residential site in New Zealand, realcommercial.com.au the leading commercial site in Australia and propertylook.com.au and .co.nz, the second place commercial site in Australia and New Zealand.
In total around 4.6 million people visited at least one of the sites.
Site | Unique Browsers (May 06) | Month on Month Growth |
| realestate.com.au | 2,912,835 | 9% |
| propertyfinder.com | 1,279,342 | 3% |
| allrealestate.co.nz | 177,439 | 21% |
| realcommercial.com.au | 144,944 | 13% |
| propertylook.com.au | 65,274 | 17% |
| propertylook.co.nz | 6,773 | n/a |
| Total | 4,586,607 |
Source: Omniture (propertyfinder.com), Nielsen//NetRatings (all other sites)
Comments
Why has propertyfinder stopped growing? any thoughts?
Posted by: Dick Ellis | June 3, 2006 02:16 AM
Dick
Thanks for your comment.
I think that propertyfinder.com has not stopped growing. What is important to look at is the number of holidays during the month. In May, there were 2 bank holidays that have led to the site being flat. We believe that many of the competitor's sites will have gone backwards during the month.
Last night, we launched a new propertyfinder.com site and kicked off a million pound marketing campaign covering TV, radio, newspapers and, of course, online.
In the first day or so we have seen that traffic is already up around 30% so June should be another record month.
I hope this answers your question.
Posted by: Simon | June 3, 2006 02:40 AM
congrats on the new propertyfinder site simon. It is a massive improvement on the competition - your team has done a really great job!
cheers
ray
Posted by: Raymondo Whyte | June 3, 2006 02:52 AM
Raymondo
Thank you for your comment. The new propertyfinder site is the first of many changes that you will see on the site. We plan to adopt a process of rapid innovation so that we can hopefully keep a step or two ahead of the competition.
Posted by: Simon | June 3, 2006 02:57 AM
So hanging a temp England flag outside your home would prevent someone buying your house. Well I cant think of many English people who would object!
What a load of rubbish you've came up with. Anything for a bit of cheap publicity. In fact i think i might go out and buy a flag to hang on my house in a very pc, liberal posh area i live in, just to ensure corporations like you dont get your own way as we now you cant stand any sign of patriotism and will think of any daft excuse to prevent it !!
Ill also stick to rightmove.com thanks very much!
Posted by: english gin | June 17, 2006 01:47 PM
English Gin
Thanks for the email.
I agree that raising the flag would not put me off. I just guess that some people who answered the survey thought it would.
Posted by: Simon Baker | June 23, 2006 06:27 AM