The Power of Viral Marketing
We have all heard about viral marketing and have seen some great results.
So, propertyfinder.com in partnership with allrealestate.co.nz and realestate.com.au, decided to try the same viral marketing campaign. This time it was based around the concept of weird flat mates. We create a website www.weirdflatmate.com with an interactive blog and a commercial (that hasnt aired on TV) and let it loose.
The results have been fantastic. The TV ad has been viewed over 370,000 times around the world. It was featured on the front page of myspace.com in the US. The approach has been way beyond our expectations. The website has been visited by thousands and we have had thousands of comments and stories about living with weird flat mates.
Viral marketing is certainly the way of the future.
If you havent seen the ad, check it out below.
