The promotion of an agent's website is critical in driving traffic to that site and hopefully converting that traffic to buyer and seller leads.
A recent article by Bob Ward in the Real Estate Institute of New South Wales Journal identifies what he terms "the 10 commandments of website promotion".
Here is a summary of his suggestions
- Your web address should appear on all business stationery and promotional material.
- Mention your web address in all press releases or articles you write.
- Incorporate your web and email addresses into your email auto signature message.
- Include your web address in your "30 second networking commercial" when you meet people and talk about your agency.
- The web address should be included with your company logo and name on any agency t-shirts or attire.
- Include your web address on any name badges that your staff wear.
- When speaking in public, your speaker introduction should incorporate reference to your web address and you should refer to it in your presentation.
- You should include your web address in your motor vehicle sign writing.
- Establish reciprocal links with other websites that appeal to your clients, referrers and prospects.
- Publish a newsletter and regularly include details of new content and other changes to your website.
Bob Ward can be contacted at www.lot109.com.au
