Top 5 tips on how to 'refresh' your business
Brought to you by Owen Burns, Managing Director of The Academy
It may be hard to imagine right now but there are many positives that can be taken from this market place. Sure, this year you may not be picking the leather trim colour on your new Aston Martin, but it is a time where you can be refreshed and invigorated by applying a “spring clean” mentality to your business.
The past 5 years have made us lazy. We have been able to place an applicants particulars into our software systems and the computer would say “yes”. Now, no matter what we put into our software, our CRM systems or our hot boxes, “the computer says no”. So let’s use this time effectively to really examine and scrutinise what is working for us and what will work for us when, not if, the market turns back again.
Here are five things you should be doing right now to get your business ready for the resurrection;
- Look at your marketing spend. Online v’s Print? If you don’t know which rep to believe then use software such as Admeter to really find out what is working and what is not. It will save you hundreds of thousands over the life of your business.
- Take the time to smell the roses, or at least the businesses around the world that are giving the best possible experience to their customers. Down times are a great time to adopt simple strategies and refine them in times of lower volume. Try www.mcgrath.com.au or www.estateagencyacademy.co.uk for great ideas.
- Look at your software providers. Although there is an expense in changing providers, one that many of us can’t afford right now, it is a good time to assess the different capabilities of providers that will take you to the next stage. Check it out, what do you have to lose?
- Train yourself to be the “worlds best” property stager. Customers will be the biggest winners to come out of this market through higher standards in marketing, presentation, service and professionalism. Make sure you are ready to capitilise.
- Train, train, train. Throughout history the wars have been won by the best armies with the best training. Equip your team for today and prepare them for tomorrow. It need not be expensive with services such as The Academy and multiple industry events.
By clearing out the clutter in the downtime you will be in the best position to prosper in the good times.
For more information on The Academy training or to activate your FREE 7 day trial, visit www.estateagencyacademy.co.uk
