Helping You Spread the Word
Our role is to drive motivated buyers and sellers to our site first and then to your properties and websites. Let us elaborate on some of the marketing activities in 2007.
Property Guides
This year we understood the importance of advertising propertyfinder.com on both a national scale and in your local area, so in 2007 we delivered across the UK a Property Guide, filled with our member agents properties.
Online Competition
We gave visitors to the site the opportunity to win thousands of pounds worth of £50 vouchers for over two months.
Branded Buses
Our branded buses drove around the streets of London, Leeds, Birmingham and Manchester, carrying our promo team - who walked the streets to spread the word, handing out lollipops and competition flyers.
eNewsletter
Over 100,000 people currently receive our monthly Propertyfindings eNewsletter, filled with the latest property news and hot tips for the home.
Mailbox Drop
In mid November, we are doing a direct mail piece to over 91,000 homes which includes a mixture of properties that have recently been put on the market for sale and their neighbours. Both aim to entice the home-owner selling and the nosey neighbour interested in their property to visit a purpose built propertyfinder.com webpage providing advice on selling, buying, moving and finding an agent to suit their needs.
The objective of the campaign is to increase awareness among home-movers and promote propertyfinder.com as a 1-stop shop for advice and listings of property. The page has been built to encourage users to register, download the guides or search and contact agents.
And in 2008...
We have huge plans for 2008 which are bound to attract a lot of attention from home-hunters across the UK, including more Property Guides - seven in total and a huge outdoor campaign across six key areas in the UK, with buses and bus stops covered in propertyfinder.com. We can't tell you everything this instant, it's a bit of a surprise. All the details will be coming your way shortly. It's going to be BIG year!
