John McGrath - the Estate Agency wizard from Australia
At The Forum inaugural event, Australian Estate Agency boss and best-selling author John McGrath revealed the secrets from down under which have put his business on top.
Speaking at Smithfield London in early January, McGrath’s extraordinary presentation treated over 100 delegates to his story of building a business from rock bottom to a network of eight offices with sales of over $2 billion.
McGrath recalled being at school with Russell Crowe. The two of them were bottom of the class, constantly in trouble and remain close friends to this day. Indeed, years later McGrath would break the Australian record for a real estate purchase when selling Crowe an apartment overlooking Sydney Harbour.
The crux of McGrath’s presentation was how to win more instructions and gain more applicants. He shared with an enthusiastic audience the secrets of working half as many hours and making twice as much money, as well as giving his view on how to make an estate agency stand out as a marketing brand. ‘Remember, if you change nothing, nothing changes’ were his parting words.
The Forum, sponsored by propertyfinder.com exists to encourage estate agents to meet, share their views, discuss current issues and gain valuable and insightful market intelligence.
‘This first Forum meeting was a huge success’ observed Warren Bright, CEO of properyfinder.com. ‘We were fortunate in having such an inspirational and world-renowned business leader as our first guest speaker. We hope to build upon this.
Feedback on the Event:
Usually not a fan of seminars and often disappointed but this was great all round -well worth my time!
- Kristjan Byfield, Base Property Specialists
Excellent seminar, John McGrath's an incredibly motivating and inspiring speaker who really knows his stuff
- Anna Zolfaghari, Abbey Properties
