propertyfinder.com rockets ahead
Since being acquired 12 months ago, propertyfinder.com has continued its run as the UK's fastest growing major property portal and according to independent statistics recently became the second most popular property portal in the UK.
Since its acquisition by News International and Australia's REA Group, propertyfinder.com has managed to grow at an extraordinary rate.
Recent figures show that in the last year, there has been a phenomenal 74% rise in estate agent offices subscribing to the service. The company's commitment to providing an outstanding advertising platform and a range of innovative advertising products not available on other sites has seen the total number of offices using the site rise to over 3,500.
This formula has also seen revenues increase significantly - all without having to resort to the double digit price increases favoured by other major portals.
A strong consumer marketing strategy that includes regular use of television, print, radio, online and a range of innovative outdoor activities, including the distinctive propertyfinder.com buses with their afro wearing teams, has also attracted buyers, sellers and renters in their droves. The number of people visiting the site each month has increased by almost 100%.
Commenting on the success, Warren Bright, who joined propertyfinder.com as Chief Executive Officer soon after the takeover, said "We are happy with progress we have made since the acquisition. We have focused on implementing a strategy focused on providing our clients with real value for money. We aren't interested in massive price hikes. We would rather offer our clients a range of options that other portals can't match, all of which are great value for money and this is obviously proving extremely attractive to agents."
As for the future, Bright commented "We will continue to innovate. We will role out additional advertising options for agents in the New Year and with the acquisition of the London Property News magazine group we will offer many clients an extremely attractive bundle of online and print advertising solutions - and not just in London. The focus for us is to continue to work on providing great solutions for agents that result in them growing their businesses."
