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Ways to Promote An Agent's Website

The promotion of an agent's website is critical in driving traffic to that site and hopefully converting that traffic to buyer and seller leads.

A recent article by Bob Ward in the Real Estate Institute of New South Wales Journal identifies what he terms "the 10 commandments of website promotion".

Here is a summary of his suggestions

  1. Your web address should appear on all business stationery and promotional material.
  2. Mention your web address in all press releases or articles you write.
  3. Incorporate your web and email addresses into your email auto signature message.
  4. Include your web address in your "30 second networking commercial" when you meet people and talk about your agency.
  5. The web address should be included with your company logo and name on any agency t-shirts or attire.
  6. Include your web address on any name badges that your staff wear.
  7. When speaking in public, your speaker introduction should incorporate reference to your web address and you should refer to it in your presentation.
  8. You should include your web address in your motor vehicle sign writing.
  9. Establish reciprocal links with other websites that appeal to your clients, referrers and prospects.
  10. Publish a newsletter and regularly include details of new content and other changes to your website.

Bob Ward can be contacted at www.lot109.com.au

Posted by Simon on April 19, 2006 11:18 AM |

Comments

Hi Simon,

I got a real buzz seeing my article covered in your blog - thanks.

I've had some excellent feeback from the original article. It appears to me that, generally, real estate agents don't thoroughly promote their websites and don't make an effort to achieve search engine optimisation, which is essential for their sites to generate hits and ultimately, sales.

There is one simple message - you need to promote your website address at every conceivable opportunity to maximise the number of consumers, who are going to click on your website before those of your competitors.

"The Lot 109 Letter", my free monthly e-mail newsletter, which focuses on training and public relations issues for real estate agents, may be of interest to your readers. They can download a copy of the latest edition from http://www.lot109.com.au/pages/default.cfm?page_id=35680 and can subscribe at http://www.lot109.com.au

Posted by: Bob Ward | April 21, 2006 05:35 AM

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